Dear Broker,
As an Optima Health broker, I wanted you to be among the first to hear some great news. RMH Healthcare (formerly Rockingham Memorial Hospital) and Sentara Healthcare, parent company of Optima Health, have signed a letter of intent to affiliate.
RMH recognized the strategic value of affiliating with another system, and examined the top ten candidates. After extensive review, they chose Sentara Healthcare. Sentara Healthcare, based in Norfolk, is the #1 most integrated health network this year as reported in Modern Healthcare magazine and Optima Health is part of that highly-integrated system.
As employers struggle with rapidly rising health insurance premiums and the implications of health reform, integrated systems like Sentara Healthcare and Optima Health are on the leading edge of efforts to control health care costs by leveraging technology and devising new models of care and reimbursement that reward efficiency, safety and value.
Sentara Healthcare has a mission 'To improve health every day' and a vision 'To be the healthcare choice of the communities we serve.' As President of Optima Health, I'm pleased to tell you about our healthcare delivery system known among its peers as a leader in quality and patient safety, with a strong commitment to customer satisfaction. I also know that Sentara Healthcare is excited to affiliate its quality and safety initiatives with RMH's new state-of-the-art hospital.
As you know, there is much to be done between the signing of a letter of intent and the conclusion of the affiliation. However, I wanted you to know this process has begun and, as an Optima Health broker, I hope you will soon recognize the value that Sentara Healthcare can bring to your customers.
Sincerely,
Michael M. Dudley, President
Optima Health